Since 2015 SEO, paid media and measurement
Marketing that earns its own budget
I am Muhammad Ammar. Since 2015 I have run SEO, Google Ads and paid social — Meta, TikTok, Snapchat and X — for e-commerce, B2B and local businesses across Egypt, Saudi Arabia and the UAE. Every channel measured against leads and revenue, not impressions.
No retainer pitch on the first call. You get a straight read on your biggest constraint.
What I plan, buy and measure
Paid and organic are usually run by different people who never compare notes. Run together, each one makes the other cheaper — paid data validates organic bets in days instead of months, and organic tells you where to stop paying.
Three capabilities that only work together
Most marketing problems that look like a channel problem are a measurement problem. Fix the third column first and the other two stop being guesswork.
SEO & organic search
Technical SEO, Arabic search, content strategy and the architecture decisions that cap everything else.
Paid media
Google Ads, Meta, TikTok, Snapchat and X — planned, bought and judged on cost per acquisition.
Measurement & conversion
GA4, Tag Manager, conversion tracking, CRO and reporting that answers a business question.
Five steps, no mystery
You should always know what is being worked on, why it was prioritised, and what it is expected to move.
Audit
Technical, content, campaign and tracking review against your actual business goals — not a 200-point checklist export.
Strategy
A prioritised roadmap: what to fix first, what it should move, and what it will cost in effort.
Implementation
I work with your developers, writers and media buyers, or implement directly. Specs, not vague recommendations.
Measurement
GA4, Search Console and Looker Studio wired to leads and revenue, so progress is arguable with numbers.
Optimisation
Monthly review of what moved and what did not, and an honest call on what to stop doing.
Let’s find what is actually holding your growth back
A 30-minute consultation. You leave with a clear read on your biggest growth constraint — channel, tracking or conversion — and what to do about it, whether or not we work together.
Usually replies within one business day · English & Arabic