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var(--s-4);font-size:var(--t-ui);color:var(--link)}.stack-all{margin-block-start:var(--s-5)}.collection{scroll-margin-top:96px;padding-block:var(--s-7) var(--s-8);border-block-start:1px solid var(--hair)}.collection:first-of-type{border-block-start:0;padding-block-start:0}.coll-head{display:grid;grid-template-columns:minmax(0,5fr) minmax(0,7fr);gap:var(--s-7);align-items:center;margin-block-end:var(--s-7)}.coll-meta{display:flex;gap:var(--s-4);font-size:var(--t-small);color:var(--fg-3);margin-block-end:var(--s-4)}.coll-copy h2{font-size:var(--t-h2)}.coll-copy .lead{margin-block-start:var(--s-4)}.coll-video{position:relative;margin:0;aspect-ratio:16 / 9;overflow:hidden;background:var(--night);border-start-start-radius:var(--card-l);border-end-end-radius:var(--card-l);border-start-end-radius:var(--card-s);border-end-start-radius:var(--card-s);box-shadow:var(--shadow)}.coll-video 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4;margin-block-start:var(--s-8)}.c-4{grid-column:2 / span 5;margin-block-start:calc(var(--s-6) * -1)}.c-5{grid-column:8 / span 4;margin-block-start:var(--s-5)}.c-6{grid-column:1 / span 6}.c-7{grid-column:7 / span 5;margin-block-start:var(--s-7)}.c-8{grid-column:3 / span 4}@media (max-width: 800px){.collage-grid{grid-template-columns:repeat(6,minmax(0,1fr));gap:var(--s-4)}.collage-grid>*{margin-block-start:0!important}.c-1{grid-column:1 / span 4}.c-2{grid-column:2 / span 5}.c-3{grid-column:3 / span 4}.c-4{grid-column:1 / span 5}.c-5{grid-column:1 / span 6}.c-6{grid-column:2 / span 5}.c-7{grid-column:1 / span 6}.c-8{grid-column:1 / span 4}}.process{display:grid;grid-template-columns:minmax(0,4fr) minmax(0,8fr);gap:var(--s-8)}.process-intro{position:sticky;inset-block-start:120px;align-self:start}ol.steps{position:relative;padding-inline-start:56px;display:grid;gap:var(--s-7)}.steps-line{position:absolute;inset-inline-start:15px;inset-block:8px;width:2px;background:repeating-linear-gradient(var(--hair) 0 6px,transparent 6px 12px)}.steps-line i{position:absolute;inset:0;background:var(--link);transform-origin:50% 0;transform:scaleY(var(--p, 1))}.step{position:relative}.step-dot{position:absolute;inset-inline-start:-56px;inset-block-start:0;width:32px;height:32px;border-radius:50%;display:grid;place-items:center;background:var(--bg);border:2px solid var(--link);font:700 .85rem/1 var(--f-body);color:var(--link)}.step h3{margin-block-end:var(--s-2)}.step p{color:var(--fg-2);max-width:56ch}.step ul{margin-block-start:var(--s-3);padding-inline-start:1.1em;color:var(--fg-2)}@media (max-width: 900px){.process{grid-template-columns:minmax(0,1fr);gap:var(--s-6)}.process-intro{position:static}}.markets{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s-4);margin-block-start:var(--s-7)}.market{position:relative;display:flex;flex-direction:column;justify-content:space-between;gap:var(--s-6);min-height:300px;padding:var(--s-6);border:1px solid var(--hair);background:var(--surface);text-decoration:none;overflow:hidden;transition:background-color .4s var(--ease),color .4s var(--ease),border-color .4s var(--ease)}.market:hover{background:var(--accent);color:#fff;border-color:var(--accent)}.market:hover .link-arrow,.market:hover .city{color:#fff}.market-name{font:900 clamp(2rem,3.2vw,2.9rem)/1 var(--f-display)}:lang(ar) .market-name{font-family:var(--f-display-ar);line-height:1.3;font-size:var(--t-market-ar)}.market .city{font-size:var(--t-small);color:var(--fg-3)}.market .link-arrow{align-self:flex-start}@media (max-width: 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800px){.quotes{grid-template-columns:minmax(0,1fr)}}.quotes-note{margin-block-start:var(--s-4);color:var(--fg-3);font-size:var(--t-small);max-width:60ch}.quote-case{justify-self:start;font-size:var(--t-small)}.results-grid{display:grid;grid-template-columns:repeat(auto-fill,minmax(min(100%,230px),1fr));gap:var(--s-4);margin-block-start:var(--s-6)}.result-card{display:grid;gap:var(--s-2);align-content:start;height:100%;padding:var(--s-5);background:var(--surface);border:1px solid var(--hair);text-decoration:none;color:var(--fg);border-start-start-radius:var(--card-l);border-end-end-radius:var(--card-l);border-start-end-radius:var(--card-s);border-end-start-radius:var(--card-s);transition:border-color .3s,transform .4s var(--ease)}.result-card:hover{border-color:var(--link);transform:translateY(-3px)}.result-metric{font:900 clamp(1.7rem,2.6vw,2.3rem)/1 var(--f-display);color:var(--link);white-space:nowrap}[dir=rtl] .result-metric{text-align:right}.result-what{font-weight:600;line-height:1.35}.result-client{color:var(--fg-3);font-size:var(--t-small)}.results-note{margin-block-start:var(--s-5);color:var(--fg-3);font-size:var(--t-small)}.reduced .result-card:hover{transform:none}.post-grid{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s-6) var(--s-5);margin-block-start:var(--s-7)}.post-card{display:grid;gap:var(--s-3);align-content:start;text-decoration:none;color:var(--fg)}.post-media{display:block;aspect-ratio:16 / 9;overflow:hidden;background:var(--ph-bg);--r1: var(--card-l);--r2: var(--card-s)}.post-media img{width:100%;height:100%;object-fit:cover;transition:transform .9s var(--ease)}.post-card:hover .post-media img{transform:scale(1.04)}.post-card .meta{font-size:var(--t-small);color:var(--fg-3);display:flex;gap:var(--s-3);flex-wrap:wrap}.post-card h3{transition:color .3s}.post-card:hover h3{color:var(--link)}.post-card 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a:hover{color:var(--fg);border-color:var(--link)}.socials .icon{width:18px;height:18px}@media (max-width: 900px){.foot-cols{grid-template-columns:repeat(2,minmax(0,1fr))}}.page-hero{position:relative;padding-block:150px var(--s-8);overflow:clip}.page-hero:has(.search-form){overflow:clip visible;z-index:3}.crumbs{display:flex;flex-wrap:wrap;gap:var(--s-2);font-size:var(--t-small);color:var(--fg-3);margin-block-end:var(--s-5)}.crumbs a{text-decoration:none}.crumbs a:hover{color:var(--link)}.page-title{font-size:var(--t-h1);max-width:20ch}.page-title .thin{display:block}.page-hero .lead{margin-block-start:var(--s-5)}.page-hero .hero-ctas{margin-block-start:var(--s-6)}.service-hero{display:grid;grid-template-columns:minmax(0,1.25fr) minmax(0,.75fr);gap:var(--s-7);align-items:end}.service-hero .media{overflow:hidden;aspect-ratio:4 / 5;background:var(--ph-bg);position:relative}.service-hero .media.wide{aspect-ratio:4 / 3}.service-hero .media img{width:100%;height:100%;object-fit:cover}@media 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img{border-start-start-radius:var(--card-l);border-end-end-radius:var(--card-l);border-start-end-radius:var(--card-s);border-end-start-radius:var(--card-s)}.prose figure figcaption{margin-block-start:var(--s-2);font-size:var(--t-small);color:var(--fg-3)}.prose .ma-lede{font-size:var(--t-lead);color:var(--fg-2)}.prose .ma-checklist{list-style:none;padding:0;display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--s-2) var(--s-5)}.prose .ma-checklist li{padding-inline-start:1.6em;position:relative}.prose .ma-checklist li:before{content:"";position:absolute;inset-inline-start:0;inset-block-start:.55em;width:.7em;height:.35em;border-inline-start:2px solid var(--link);border-block-end:2px solid var(--link);transform:rotate(-45deg)}.prose .ma-grid{display:grid;grid-template-columns:repeat(2,minmax(0,1fr));gap:var(--s-4)}.prose .ma-card{padding:var(--s-5);border:1px solid var(--hair);background:var(--surface)}.prose .ma-card h3{margin-block-start:var(--s-3);font-size:1.15rem}.prose .ma-icon svg{width:28px;height:28px;color:var(--link)}@media (max-width: 700px){.prose .ma-checklist,.prose .ma-grid{grid-template-columns:minmax(0,1fr)}}.prose .ma-steps{display:grid;gap:var(--s-4);padding-inline-start:var(--s-5);border-inline-start:2px solid var(--hair)}.prose .ma-step h3{margin-block-start:0;font-size:1.08rem}.prose .ma-step p{margin-block-start:var(--s-2);color:var(--fg-2)}.prose .ma-faq{border-block-start:1px solid var(--hair)}.prose .ma-faq details{border-block-end:1px solid var(--hair)}.prose .ma-faq summary{cursor:pointer;padding-block:var(--s-4);font-weight:600}.prose .ma-faq__body{padding-block-end:var(--s-4);color:var(--fg-2)}.prose figure{margin-block:var(--s-6)}.prose figure img{width:100%;height:auto}.prose picture{display:block}.prose .ma-diagram img{border:1px solid var(--hair)}.data-needed{padding:var(--s-4);border:2px dashed 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.article-hero__grid{grid-template-columns:minmax(0,1.25fr) minmax(0,1fr);column-gap:var(--s-8);align-items:end}.article-hero.has-answer .article-title{max-width:18ch}}.article-body{padding-block-start:var(--s-8)}.article-layout{display:grid;grid-template-columns:minmax(0,1fr);gap:var(--s-6)}.article-body .prose{max-width:68ch;font-size:var(--t-article);line-height:1.75}:lang(ar) .article-body .prose{font-size:var(--t-article-ar);line-height:1.95}.toc{font-size:var(--t-ui)}.toc summary{list-style:none;display:flex;align-items:center;justify-content:space-between;gap:var(--s-3);min-height:48px;padding:var(--s-3) var(--s-4);border:1px solid var(--hair);border-radius:var(--r-sm);cursor:pointer;font:600 var(--t-ui)/1.3 var(--f-body);color:var(--link)}:lang(ar) .toc summary{font-family:var(--f-body-ar);font-size:var(--t-body-s)}.toc summary::-webkit-details-marker{display:none}.toc summary .icon{width:1.1em;height:1.1em;flex:none;transition:transform .3s var(--ease)}.toc[open] summary 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a{color:var(--fg);font-weight:600;text-decoration:none}.author-box{display:grid;grid-template-columns:88px minmax(0,1fr);gap:var(--s-5);padding:var(--s-6);border:1px solid var(--hair);background:var(--surface);margin-block-start:var(--s-8)}.author-box img{width:88px;height:88px;border-radius:50%;object-fit:cover}@media (max-width: 900px){.author-box{grid-template-columns:minmax(0,1fr)}.article-body{padding-block-start:var(--s-7)}}.stack-cards{display:grid;gap:var(--s-5)}.cs-item{position:sticky;inset-block-start:calc(90px + var(--i, 0) * 16px)}.cs-card{overflow:hidden;position:relative;will-change:transform;display:grid;grid-template-columns:minmax(0,1fr) minmax(0,1fr);gap:var(--s-6);padding:clamp(1.5rem,4vw,3rem);background:var(--surface);border:1px solid var(--hair);text-decoration:none;min-height:400px;align-items:center;transform-origin:50% 0;box-shadow:0 -20px 50px -34px #12122a80}.cs-card:after{content:"";position:absolute;inset:0;background:var(--shade);opacity:var(--dim, 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text{fill:currentColor;opacity:.65;font-size:var(--t-chart);font-family:var(--f-body)}.cs-facts{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s-4);margin-block:var(--s-7)}.cs-fact{padding-block-start:var(--s-4);border-block-start:1px solid var(--hair);display:grid;gap:var(--s-2)}.cs-fact b{display:block;font:900 clamp(2.2rem,4vw,3.4rem)/.95 var(--f-display)}.cs-fact span{color:var(--fg-2);font-size:var(--t-body-s)}[dir=rtl] .cs-fact b{text-align:right}.cs-note{font-size:var(--t-small);color:var(--fg-3);max-width:70ch}.legend{display:flex;gap:var(--s-5);font-size:var(--t-small);color:var(--fg-2);margin-block-start:var(--s-3)}.legend i{display:inline-block;width:22px;height:2px;background:var(--link);vertical-align:middle;margin-inline-end:var(--s-2)}.legend i.impr{background:repeating-linear-gradient(90deg,var(--fg-3) 0 5px,transparent 5px 10px)}@media (max-width: 900px){.cs-item{inset-block-start:calc(76px + var(--i, 0) * 12px)}.cs-card{grid-template-columns:minmax(0,1fr);min-height:0}.cs-facts{grid-template-columns:minmax(0,1fr)}}.creds{display:grid;grid-template-columns:repeat(3,minmax(0,1fr));gap:var(--s-4);margin-block-start:var(--s-6)}.cred{padding:var(--s-5);border:1px solid var(--hair);background:var(--surface);display:grid;gap:var(--s-2);text-decoration:none}.cred b{font-size:1.05rem}.cred span{color:var(--fg-3);font-size:var(--t-small)}ol.timeline{position:relative;display:grid;gap:var(--s-6);padding-inline-start:40px;margin-block-start:var(--s-6)}.timeline:before{content:"";position:absolute;inset-inline-start:7px;inset-block:6px;width:2px;background:var(--link);transform-origin:50% 0;transform:scaleY(var(--p, 1))}.timeline li{position:relative;color:var(--fg-2)}.timeline li:before{content:"";position:absolute;inset-inline-start:-40px;inset-block-start:6px;width:16px;height:16px;border-radius:50%;background:var(--bg);border:2px solid var(--link)}.timeline .yr{font:900 1.4rem/1 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