Egyptian online store: more of the catalogue showing up in search

The situation

This client is an online store in Egypt. In July 2025 it had 648K search impressions and 10,195 clicks a month. A store depends on Google showing the right category and product pages to the right buyers, so impressions are the first thing to watch: they show how much of the catalogue Google puts in front of people.

What I did

I work on this store's search performance. Store SEO centers on category, product and filter pages: each one needs to be crawlable, have its own clear purpose, and not compete with another page for the same search. Content on those pages and the internal links between them decide how much of the catalogue gets found. This page does not list which changes were made on this store. It shows what Search Console recorded. The aim of that work is for the pages that matter to appear more often in results and get clicked more. Clicks are visits from Google results, and impressions are how often the site appeared in them. Only full months are counted.

The result

Monthly impressions rose from 648K in July 2025 to 894K in May 2026, an increase of 38%. Monthly clicks ended September 2026 at 13,223, about 30% above the 10,195 of July 2025. Clicks did not rise in a straight line: February 2026 had 8,922 and March had 14,777. The best month was January 2026, with 16.9K clicks, and it includes seasonal demand. All figures are monthly totals from Google Search Console.

My SEO consultant in Egypt page covers how search works in the Egyptian market and how I work with businesses there.