Ten years of getting found.
I'm Muhammad Ammar, an independent SEO and digital marketing consultant. Since 2015 I've worked on search, paid ads and websites for businesses in Egypt, Saudi Arabia and the UAE, in Arabic and English.
How I work.
I lead a small online agency of freelance specialists, with someone for every service I offer: developers, designers, ad specialists, writers and more. I plan and oversee every project myself, so you always talk to the person making the decisions.
I work on organic search and paid ads together, because each one shows what the other needs. And I measure everything by leads and sales, never by rankings or clicks alone.
I also tell clients when they don't need me. If the problem is the offer, the price or the customer service, SEO won't fix it, and I'll tell you that before you spend anything.
By the numbers.
The full story.
I started in digital marketing in 2015, and most of what I know came from getting things wrong in front of clients and having to fix them.
How I got here
My first few years looked like most people’s in this industry: publish more, build more links, and hope. It worked until it didn’t. The projects that taught me the most were the ones where traffic went up and the business didn’t notice, because those visitors weren’t the kind who buy.
That pushed me toward the three things I spend most of my time on now. Measurement, because without honest tracking you can’t tell a real win from a seasonal bump, and every budget discussion turns into a clash of opinions. Technical SEO, because a site that can’t be crawled and understood limits everything else. And paid ads, because they’re the fastest way to find out whether a market wants what you sell: a two-week test on Meta or Google answers a question organic search takes six months to answer.
Running these separately is the expensive mistake. Paid search data tells you within days which keywords are worth chasing organically. Organic results tell you which searches you can stop paying for. You lose both insights when two different agencies handle them and never compare notes.
The fourth thing is Arabic. I work across Egypt, Saudi Arabia and the UAE, and the most common mistake I see is treating Arabic as a translation of an English strategy, in ads as much as in content. People search differently, dialect matters, and the keyword with the most searches is often not the one with buying intent. On Snapchat and TikTok, where the Gulf audience spends its time, translated ads feel foreign, and the cost per result shows it.
Who I work with
Online stores
Shopify, WooCommerce and custom stores, where category structure, filter pages and index control decide how much of the catalogue Google can see.
B2B and SaaS
Long sales cycles, where a few pages with strong buying intent matter far more than lots of blog posts, and where tracking is usually the real problem.
Local service businesses
Clinics, contractors, agencies and studios competing in the map results in Cairo, Riyadh, Jeddah and Dubai.
Sites in Arabic and English
Companies running both languages, where hreflang, duplicate pages and uneven content are quietly costing them traffic.
Agencies
Senior SEO support on a specific client problem, under the agency’s name or directly, without hiring.
In-house teams
Teams that know what to do but want a second opinion on priorities, or a diagnosis a tool can’t give them.
Tools I use
Tools don’t make strategy, but the right ones make diagnosis much faster. The ones I use regularly:
- Google Ads, Merchant Center and Performance Max
- Meta Ads Manager, Pixel and Conversions API
- TikTok Ads Manager and Events API
- Snapchat Ads Manager and Conversions API
- X Ads Manager
- Google Analytics 4, Tag Manager and server-side tagging
- Google Search Console and its API
- Looker Studio, for reports people actually open
- Screaming Frog and server log analysis for crawl work
- Ahrefs and Semrush for competitor and keyword research
- PageSpeed Insights, Lighthouse and CrUX for Core Web Vitals
- WordPress, Shopify and WooCommerce for building and fixing
Should we spend on SEO or on ads?
Almost always both, in a mix that depends on your margins and how long you can wait. Ads tell you in two weeks whether the market wants your offer. SEO tells you in six months whether you can stop paying for that answer. Starting with ads and using what you learn to guide the SEO is usually the cheaper order.
Do you work outside Egypt, Saudi Arabia and the UAE?
Yes, though those three markets are where I know search behaviour best. If you’re somewhere else and the work is purely technical, location matters much less.
Working together.
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Audit
I look at your site, search data, ads and tracking as they are today and find what's holding growth back. You get a short ranked list instead of a 90-page PDF.
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Plan
Before any work starts, we agree on the few moves worth making, the order, the budget and the numbers that will tell us it's working.
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Do the work
My team of freelance specialists and I do the work, or I guide your own team and developers through it, with clear tasks and checks, in Arabic and English.
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Measure
Tracking that connects your traffic and ads to leads, WhatsApp chats and sales, so every report answers one question: is this paying off?
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Improve
Every month we keep what works, stop what doesn't, and move the budget to where it earns the most.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.