Snapchat Ads
People in Saudi Arabia open Snapchat every day. I run it with clear targets, vertical videos made for the platform and tracking that shows what it actually sells.
Is this for you?
A good fit if
- Brands selling to consumers in Saudi Arabia and the Gulf
- Restaurants, retail, beauty, events and apps
- Brands launching offers that need to reach local people fast
Not the right fit if
- Your customers are mainly in Egypt, where Snapchat is much smaller
- All your ads are horizontal or still images
- B2B offers with long sales cycles
How I do it.
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Pixel and events
Snap Pixel and Conversions API connected to your sales and leads.
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Audience and cities
Targeting by city and interest, tested against broad targeting.
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Vertical video
Full-screen video and AR-friendly ideas written for the platform.
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Optimise
New videos every week, and budget moved based on cost per result.
What you get.
- Snap Pixel and Conversions API setup
- Campaign plan by city
- Briefs for vertical videos
- Campaigns built
- Weekly optimisation
- Monthly report
The details.
If you sell to consumers in Saudi Arabia and Snapchat isn’t in your media plan, you’re missing one of the biggest sources of daily attention in the market.
How Snapchat is seen globally and how it’s used in the Gulf are very different. Outside the region it often gets written off. In Saudi Arabia, few platforms anywhere match how many people use it every day. For advertisers, that means real reach with noticeably less competition than on Meta, because a lot of media plans here are still copied from templates written for other markets.
What the work covers
- Snap Pixel and Conversions API setup
- Campaign structure by goal and buying stage
- Audiences for Saudi Arabia, the UAE and Egypt set up separately, not lumped together as “MENA”
- Direction for full-screen vertical videos
- AR lenses and filters when the product suits them
- Story Ads, Collection Ads and Dynamic Ads for businesses with a product catalogue
- Work with creators and Snap Stars
- Arabic ads written in the right dialect for each market
- Results checked against your own sales data
- Budget planning around Ramadan, Eid and national holidays
Why it’s underrated
Very high use in the Gulf
Saudi Arabia consistently ranks among the countries with the highest Snapchat use in the world, and daily time in the app there looks nothing like the global average.
Less competition for the same people
Because many regional media plans copy Western templates, the ad auction is often less crowded than on Meta for a similar audience.
AR actually works here
Try-on lenses for beauty, glasses and fashion produce measurable results in this market, not just novelty views.
Established creators
Saudi Snapchat creators have real commercial influence, and paid ads led by creators keep beating polished brand videos.
The honest limits
- Reporting and audience tools are less advanced than Meta’s. Plan for that up front.
- Outside the Gulf, including much of Egypt, the case for Snapchat is much weaker.
- It’s a consumer channel. B2B only works in narrow cases.
- The videos have to be made for Snapchat. Recycled ads do badly here, just like on TikTok.
Common questions.
Is Snapchat worth it outside Saudi Arabia?
It's strongest in Saudi Arabia and the wider Gulf. Elsewhere, we compare it with TikTok and Meta first.
Do I need special videos?
Yes. Full-screen vertical video that looks like it belongs on Snapchat does much better than resized ads.
Can you track in-store sales?
Partly, through offers, discount codes and uploads of offline sales where that's possible.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.