Keyword research
I find the exact words your buyers type, in Arabic and English, and match each search to one page. Every page gets a job, and no two pages compete for the same search.
Is this for you?
A good fit if
- New sites and new markets
- Content plans that produce articles but no leads
- Sites with Arabic and English versions that need their own Arabic research
Not the right fit if
- You only want a spreadsheet of search volumes
- You won't create or change pages based on it
- Your buyers don't search online
How I do it.
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Start and expand
From your products, sales calls and competitors out to the full list of real searches.
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Group by intent
Searches grouped by what the person wants, even when the words differ.
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Match to pages
Each group assigned to an existing or new page, with a priority.
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Brief
A brief for each page: the angle, headings, questions to answer and internal links.
What you get.
- Full keyword list (English and Arabic)
- Keyword groups by intent
- Keyword-to-page map
- Check for pages competing with each other
- Content priority list
- Briefs for the top groups
In their words.
Clients asked not to be named. Each quote links to the case study with the numbers behind it.
See the numbers (Manager, services company, Saudi Arabia)We started with almost no visits from Google. Now people find us every month when they search for our services.
See the numbers (Team lead, events and culture site, Egypt)Our event month brought more than 58 thousand visits from Google, and the site kept 9 to 11 thousand a month after the event.
See the numbers (Founder, online bookstore, Egypt)We moved up in Google, and more of the people who see us now click. Our summer visits beat last year's.
Common questions.
Which tools do you use?
Search Console first, then keyword tools to expand the list. Your own search data is more accurate than any tool's estimate.
Are Arabic search volumes accurate?
Tools usually show them lower than they are. I check them against Search Console and the results themselves.
Can you do it for one market only?
Yes: Saudi Arabia, the UAE or Egypt, on its own or together.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.