10.5 → 7.0
Online bookstore: higher in results, more clicks from fewer impressions
Average position in Google moved from 10.5 to 7.0 between July 2025 and September 2026. Summer clicks were 7 to 14% higher than a year earlier, even though impressions fell, because a bigger share of searchers clicked.
Clicks from Google SearchImpressions
Monthly totals from Google Search Console. January includes seasonal demand. Click-through rate went from 3.1% to 3.9%.
Client: Online bookstore, Egypt. Work: SEO. Source: Google Search Console, monthly totals.
The situation
This client is an online bookstore in Egypt. In July 2025 its average position in Google was 10.5, right on the line between page one and page two. That month it got 10,363 clicks from 331,768 impressions.
What I did
The work was SEO. For a store, SEO usually means category and product pages that can be found and deserve to rank: crawlable, clearly titled, with content that answers what buyers ask. This page does not list which changes were made on this store. It shows what Search Console recorded. The aim of that work is for the pages that matter to appear more often in results and get clicked more. Clicks are visits from Google results, and impressions are how often the site appeared in them. Only full months are counted.
The result
Average position moved from 10.5 in July 2025 to 7.0 in September 2026. Summer clicks were 7 to 14% higher than a year earlier, and August 2026 had 14% more clicks than August 2025, even though impressions fell. A bigger share of searchers clicked: click-through rate went from 3.1% to 3.9%. Monthly impressions were 277,164 in September 2026, against 331,768 in July 2025.
The best month was January 2026, with 19.1K clicks, and it includes seasonal demand. All figures are monthly totals from Google Search Console.
The page on SEO in Egypt explains how Egyptian buyers search and how pricing is set.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.