Digital marketing consultant
A senior outside view on where your next riyal, dirham or pound of marketing budget should go, with a plan your team can carry out.
Is this for you?
A good fit if
- Founders and managers running marketing without a senior marketer
- Teams spending across many channels without a clear plan
- Companies entering a new market in the Gulf or Egypt
Not the right fit if
- You want someone to do everything and nobody inside the company to own it
- You only need help with your brand or creative
- You want someone to agree with you, not advice
How I do it.
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Review
Your channels, spend, tracking, sales funnel and competitors, checked against your numbers.
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Strategy
Where to spend, what to stop, and the targets that tell us it's working.
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Team and partners
Who does what (your team, freelancers or agencies), with a brief for each.
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Monthly check-in
A monthly session to review results and adjust the plan.
What you get.
- Review of your marketing and spend
- 12-month channel strategy
- Budget split model
- Briefs for your team and agencies
- KPIs and targets
- Monthly check-in sessions
The details.
Most marketing problems that look like a channel problem are really a measurement problem. You can’t split a budget sensibly when you can’t tell which channel brought in the revenue.
Where I usually start
Measurement first
I check GA4, Tag Manager and conversion tracking before anything else. If the numbers are wrong, every decision after that is a guess.
The funnel
Where people come in, what they do, and where they leave. There’s usually at least one leak bigger than the channel you were about to optimise.
Which channels fit
The channels that suit your buying cycle and your margins. Not every business should run Performance Max, and not every business should blog.
The budget split
Money goes where the data supports it, with a clear test budget for what we don’t know yet.
What this covers
Google Ads
Campaign structure, accurate conversion tracking, negative keywords, landing pages that match the ads, and return on ad spend. Judged on leads and revenue, never on impressions.
Analytics and tracking
GA4 events, Tag Manager, tracking across domains, call and lead tracking, and Looker Studio dashboards that answer a real business question.
Paid and organic together
These are usually run by different people who never compare notes. Paid search data is the fastest way to test which keywords are worth chasing organically, and organic data shows where you can stop paying.
Content and the funnel
What each piece of content is for, at which stage of buying, and how you’ll know whether it worked.
Things I’ll tell you that you may not want to hear
- If your conversion tracking is wrong, I won’t build a strategy on top of it. We fix it first.
- Some of your current channels probably aren’t paying for themselves, and the data will show it.
- Attribution today points you in a direction. It isn’t exact, and anyone who promises exact numbers is selling something.
- More traffic isn’t the goal. The right traffic is, and sometimes that means less of it.
We already have an agency. Is that a problem?
No, it’s a common setup. A second opinion on strategy and measurement is useful because the people doing the work are rarely the best people to check it.
Common questions.
How is this different from an agency?
I don't sell hours of execution. I help you decide, then make sure whoever does the work sticks to the plan.
Will you work with my agency?
Yes. Often I'm the expert on your side who checks their work.
Is it a long contract?
It's monthly, with a written scope, and you can stop any time.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.