TikTok Ads
TikTok rewards ads that look like TikTok. I plan campaigns and videos that feel native to the platform, for the Gulf and Egypt, and measure them on sales and leads instead of views.
Is this for you?
A good fit if
- Consumer brands with a young audience in the Gulf or Egypt
- Products that are easy to show in a 15-second video
- Brands already posting on TikTok that want paid reach
Not the right fit if
- All you have are polished TV-style ads
- Your buyer is a company procurement team
- You can't keep up with comments and messages
How I do it.
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Tracking
TikTok pixel and Events API set up so campaigns optimise for real conversions.
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Video briefs
Hooks, scripts and formats written for creators or your own team, in local Arabic.
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Test and scale
Lots of small video tests, then the budget moves to the winners.
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Report
Results judged on cost per sale or per qualified lead.
What you get.
- Pixel and Events API setup
- Video briefs and scripts
- Campaigns built
- Spark Ads setup
- Testing log
- Monthly report
The details.
TikTok is the clearest example in this region of a channel where buying the ads is easy and the videos decide everything.
People in Saudi Arabia and the UAE now spend a real share of their attention here, and the cost per impression is still low compared with Meta. Businesses that fail on TikTok almost all fail the same way: they upload a polished brand film or a resized Instagram ad, and people scroll past it in under a second.
What the work covers
- Pixel and Events API set up with server-side events
- Campaign structure and bidding matched to where people are in the buying journey
- Spark Ads: paid reach behind your own posts and creators’ posts
- Briefs for creators and influencers, and arrangements to run ads from their accounts
- Direction for Arabic videos, for each market
- Testing the hook: the first two seconds, which decide most of the result
- A schedule for new videos, planned in advance
- Catalogue setup for online stores
- Audience and interest tests, including broad targeting
- Results checked against GA4 and your own sales data, not only TikTok’s reports
What works on TikTok here
Always native to the platform
Vertical, sound on, unpolished, and looking like a person made it rather than a brand approved it. This decides whether people scroll straight past or keep watching.
Creators over big productions
A creator who knows the audience will beat a studio shoot for a fraction of the cost. Running paid ads from the creator’s own account usually beats both.
Dialect matters most here
Gulf and Egyptian audiences respond to their own dialect. A voiceover in formal Arabic sounds like an ad, which is exactly what TikTok content shouldn’t sound like.
Videos wear out fast
A video on TikTok lasts days or a couple of weeks, not months. Without a steady supply of new videos, the numbers look good for three weeks and then fall.
Who it suits, and who it doesn’t
- Good fit: visual consumer products, apps, food and drinks, beauty, fashion, education, events, and services with a clear before-and-after.
- Harder fit: expensive B2B services with long sales cycles, regulated financial products, and anything that needs a long explanation before its value is clear.
- Depends on the videos: real estate, healthcare and cars. All of them can work well, and usually don’t, because the videos are treated as an afterthought.
Common questions.
Do you find creators?
I brief creators and help you choose them. Filming can be done by you, by them or by my team.
Is TikTok only for young people?
No, but its audience leans younger. We first check that your buyers are actually there.
Arabic or English ads?
Mostly Arabic in the local dialect for the Gulf and Egypt, and English where the audience is mainly expats.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.