Notes from client work.
Technical SEO, Arabic search, GEO and paid ads in the Gulf and Egypt. Written from real projects, with the data when I have it, and a clear note when I don't.
Latest articles
What a real estate CRM needs, and how to choose one in Dubai and the Gulf
What a real estate CRM for Dubai and the UAE needs: lead sources, units, stages, agents, reports. Ready-made or custom, and what changes the…
What social media management costs in Egypt, Saudi Arabia and the UAE
What changes the price of social media management in Egypt, Saudi Arabia and the UAE: platforms, posts, video, replies, reporting. Ad spend is separate.
How to choose a mobile app development company
A practical checklist for choosing a mobile app development company: live apps, who builds, what the quote lists, ownership and life after launch.
How to choose a web design company
A practical checklist for choosing a web design company: what to test, what the quote must list, who owns the site, and the warning…
WhatsApp customer service automation: what a bot can and can’t do
WhatsApp customer service automation: what a bot can and can't handle, Business app vs API, handover to a person, Arabic dialect, and how to…
What a website costs in Egypt, Saudi Arabia and the UAE
What decides website design cost in Egypt, Saudi Arabia and the UAE: pages, languages, store platforms, payment, and what a quote should list.
How much does a mobile app cost in Saudi Arabia, the UAE and Egypt?
What decides the cost of a mobile app in Saudi Arabia, the UAE and Egypt, with a delivery app and an app like Haraj…
What SEO costs in Dubai and the UAE, and what a package includes
SEO in Dubai and the UAE costs $300 to $4,000 a month. What a Dubai SEO package includes, English vs Arabic pages, and what…
Testing whether AI assistants cite you in Arabic
A repeatable test of how AI assistants answer the same buying question in Arabic and English, what makes an Arabic page easy to cite,…
Salla, Zid, Shopify or WooCommerce: what each lets you control
Eight SEO capabilities checked on Salla, Zid, Shopify and WooCommerce in October 2026: URLs, category pages, filters, schema, hreflang and more.
What SEO costs, with my actual prices
My monthly SEO prices ($300 to $4,000), what moves a quote up or down, the four ways SEO is sold, and what a very…
Getting eight pieces out of one article
Designing an article so it can be split, the eight pieces worth making, doing it in Arabic and English without doubling the work, and…
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.