Paid Media & PPC
Google, Meta, TikTok, Snapchat and X ads in the Gulf and Egypt: account structure, Arabic ad copy, budget split and what each platform is good for.
Latest articles
The narrow case for X ads in the Gulf
X still reaches professionals, journalists and government-linked users in the Gulf: who is there, what targeting works, and when to skip it.
TikTok creative for Gulf audiences
Why translated videos fail on TikTok, working with Gulf creators and Spark Ads, Arabic hooks that hold attention, and testing on a realistic budget.
Getting control back inside Performance Max
PMax hides the levers, not the outcomes. Conversion quality, audience signals, brand exclusion, asset groups and when to run Search instead.
Deciding the budget split before you optimise the channels
A way to split budget across Google, Meta, TikTok, Snapchat and organic search by market, margin and sales cycle, and how to rebalance on…
The platform Saudi marketers under-use
Why Snapchat reaches far more of Saudi Arabia than the Western stereotype suggests, who you do and do not reach, creative that fits, and…
Writing ads in a language the platforms half-support
Arabic says more per character and then breaks right-to-left display. Practical rules for headlines, numerals, dialect, calls to action and dynamic insertion.
Three ways to collect a lead on Meta, and what each really costs
Instant forms, click-to-WhatsApp and landing pages bring leads of very different quality. How to compare them on cost per qualified lead, not cost per…
Google Ads in Saudi Arabia, from the account level
Arabic match types, the جوجل and قوقل spelling split, separate campaigns per language, Ramadan bidding and negative keywords for Saudi accounts.
Paid ads, platform by platform
I plan and run ad accounts alongside SEO, so these articles look at paid media from the same angle: what each channel is good for in this region, and what it really costs per customer once leads are counted properly.
A good place to start is deciding the budget split before you optimise any single channel. From there the articles go platform by platform: Google Ads in Saudi Arabia, Performance Max, three ways to collect leads on Meta, Snapchat, TikTok creative for Gulf audiences, and the narrow case for X. One article covers writing Arabic ad copy on platforms that only half-support the language.
For help with your own accounts, see paid media, or go straight to Google Ads, Meta, TikTok or Snapchat.
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