Content & Keyword Strategy
Keyword mapping, topical clusters, pages that compete with each other, and refreshing old content without losing what it already ranks for.
Latest articles
Refreshing content without churning through it
The kinds of content decay, a four-factor score for choosing what to refresh, what to change and leave alone, honest dates, and measuring the…
Finding the pages competing with each other
What cannibalisation is and is not, a free Search Console method to find it, four fixes, merging without losing value, and preventing it at…
Topical clusters, built properly
Choosing the boundary, one URL per keyword group, why the pillar publishes second, five linking rules and the timeline, with this site as the…
Planning content that ranks
Publishing more articles rarely fixes a content problem. More often the site already has pages competing for the same searches, clusters with no clear main page, and older articles that slipped because nobody updated them.
The articles here cover building topical clusters properly, finding the pages that compete with each other, and refreshing content on a schedule without churning through it. Keyword research comes first, and Arabic has its own problems there, covered in why Arabic keyword volumes come out too low.
If you want this planned for your site, see content marketing and keyword research.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.