CRO & Landing Pages
Turning the traffic you already have into enquiries: Arabic landing pages, and how to test when your site will never have enough traffic for A/B tests.
Latest articles
A CRO process for sites that will never reach significance
The sample-size maths, qualitative methods that need no volume, the risks of before-and-after tests, eight obvious fixes and a way to prioritise without tests.
What an Arabic landing page needs that an English one does not
Mixed-direction text, numerals, phone fields that work, WhatsApp beside the form, and the trust signals Gulf and Egyptian buyers look for.
More enquiries from the same traffic
Most CRO advice assumes you can run A/B tests until the result is statistically significant. Most business sites in the region will never get that much traffic. And Arabic landing pages are often English pages translated, with the same layout and the same arguments.
Read what an Arabic landing page needs that an English one doesn't, then a CRO process for sites that will never reach significance, which relies on evidence you can actually collect with little traffic.
The CRO service applies the same process to your site.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.