X (Twitter) Ads
X reaches people who follow the news, professionals and B2B buyers in the Gulf. I use it where it pays off, with tight targeting and honest measurement.
Is this for you?
A good fit if
- B2B, finance, real estate, events and media brands
- Launches tied to news, sport or a public conversation
- Brands whose buyers are active on X in Saudi Arabia or the UAE
Not the right fit if
- E-commerce on a small budget aiming for direct sales. Meta and TikTok usually do better
- You can't handle public replies
- You need exact lead tracking from day one
How I do it.
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Is X right for you?
Are your buyers really on X, and what do they cost to reach compared with other channels?
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Targeting
Keywords, look-alikes of other accounts' followers, and conversation topics.
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Ads
Short Arabic and English posts and videos made for the timeline.
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Measure
Website tag and conversion tracking, compared with your other channels.
What you get.
- Assessment of whether X fits
- X Pixel setup
- Targeting plan
- Ad copy and creative briefs
- Campaigns built
- Monthly report
The details.
X isn’t a main paid channel for most businesses in this region. I’d rather tell you that here than after you’ve spent three months finding out.
It earns a place in a media plan under certain conditions. X still has an engaged audience in the Gulf, especially in Saudi Arabia, where it’s an important place for news, commentary and public conversation. For the right advertiser that’s valuable. For the wrong one, it’s a smaller and more expensive version of a channel they already run.
When X is worth it
B2B and professional services
Decision-makers in tech, finance, consulting and sectors close to government can be reached here in a way they can’t on TikTok or Snapchat.
Live moments and events
Conferences, launches, sport and announcements. X is still where people react first, and campaigns timed to those moments do well.
Finance, crypto and tech products
Audiences concentrated around these topics, and targeting by conversation that the bigger platforms can’t match.
Brand and reputation
When people in your industry are talking on X, staying out of the conversation is a decision too.
What the work covers
- Conversion tracking set up and checked
- Campaign goal and structure matched to the buying stage
- Targeting by keyword, by conversation and by look-alikes of other accounts’ followers
- Choosing formats: promoted posts, video, carousels and trend takeovers
- Testing Arabic and English copy
- A budget that fits the channel, which usually means a modest one
- An honest assessment after 30 days on whether to continue
When I’d recommend it
Before recommending X, I’d want to see three things: a product with a professional, tech, finance or news-related audience; a focus on the Gulf rather than Egypt; and paid ads on Google and Meta that are already working. If those aren’t in place, the budget is almost certainly better spent elsewhere, and I’ll tell you that on the first call instead of building you a campaign.
Common questions.
Is X still worth advertising on?
For some audiences, yes, especially B2B and public conversation topics in the Gulf. We test before committing a real budget.
Can X ads bring in leads?
Yes, with clear offers and landing pages, though the cost per lead is usually different from Meta.
Do you manage regular posting on X too?
Regular posting falls under social media marketing. We can plan the two together.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.