Muhammad Ammar
SEO and digital marketing consultant since 2015. I write about technical SEO, Arabic search, GEO and paid ads in the Gulf and Egypt, based on work I've done on real sites.
What I work on.
Languages: Arabic (native) and English. Markets: Egypt, Saudi Arabia and the UAE.
Ten years, in brief.
- 2015Started working in SEO and digital marketing.
- 300+Websites and ad accounts I've audited or managed since then, in e-commerce, publishing, local services and B2B.
- $1.4MIn ad spend I've planned and managed on Google, Meta, TikTok, Snapchat and X.
- 2026Consultant leading a team of freelance specialists for clients in Egypt, Saudi Arabia and the UAE, with GEO (visibility in AI search) as one of my main services.
How I write.
No made-up numbers
Every figure on this site comes from real data I can show you. When I don't have the data, the article says so instead of guessing.
Tested before I write about it
The advice comes from work on real sites and ad accounts, and anything I say about a platform is checked on the platform itself.
Client privacy
Case studies don't show client names, domains or brand searches unless the client agrees.
Updates and corrections
Articles get reviewed when search changes. Found a mistake? Email contact@muhammadammar.com and I'll fix it and note the correction.
Articles by Muhammad.
What a website costs in Egypt, Saudi Arabia and the UAE
What decides website design cost in Egypt, Saudi Arabia and the UAE: pages, languages, store platforms, payment, and what a quote should list.
How much does a mobile app cost in Saudi Arabia, the UAE and Egypt?
What decides the cost of a mobile app in Saudi Arabia, the UAE and Egypt, with a delivery app and an app like Haraj…
What SEO costs in Dubai and the UAE, and what a package includes
SEO in Dubai and the UAE costs $300 to $4,000 a month. What a Dubai SEO package includes, English vs Arabic pages, and what…
Testing whether AI assistants cite you in Arabic
A repeatable test of how AI assistants answer the same buying question in Arabic and English, what makes an Arabic page easy to cite,…
Salla, Zid, Shopify or WooCommerce: what each lets you control
Eight SEO capabilities checked on Salla, Zid, Shopify and WooCommerce in October 2026: URLs, category pages, filters, schema, hreflang and more.
What SEO costs, with my actual prices
My monthly SEO prices ($300 to $4,000), what moves a quote up or down, the four ways SEO is sold, and what a very…
Getting eight pieces out of one article
Designing an article so it can be split, the eight pieces worth making, doing it in Arabic and English without doubling the work, and…
An internal linking policy you can hand to a writer
What internal links do, why reachability beats click depth, Arabic anchor text and word forms, hub pages, finding orphans, and an eight-rule policy.
Refreshing content without churning through it
The kinds of content decay, a four-factor score for choosing what to refresh, what to change and leave alone, honest dates, and measuring the…
Finding the pages competing with each other
What cannibalisation is and is not, a free Search Console method to find it, four fixes, merging without losing value, and preventing it at…
A CRO process for sites that will never reach significance
The sample-size maths, qualitative methods that need no volume, the risks of before-and-after tests, eight obvious fixes and a way to prioritise without tests.
The narrow case for X ads in the Gulf
X still reaches professionals, journalists and government-linked users in the Gulf: who is there, what targeting works, and when to skip it.
TikTok creative for Gulf audiences
Why translated videos fail on TikTok, working with Gulf creators and Spark Ads, Arabic hooks that hold attention, and testing on a realistic budget.
Getting control back inside Performance Max
PMax hides the levers, not the outcomes. Conversion quality, audience signals, brand exclusion, asset groups and when to run Search instead.
Attribution models assume a market that is not this one
Cash on delivery, WhatsApp sales, shared devices and cross-border shopping break attribution. Blended customer cost and simple tests that work instead.
Server-side tagging, costed honestly
What server-side tagging solves and what it does not, the real monthly cost, a break-even formula, and the cheaper option most businesses here should…
Finding the AI referrals GA4 files in the wrong place
Where AI assistant visits land by default, a custom channel group with a maintainable regex, and how to read numbers that always undercount.
What to do with products that are gone
Keep, redirect, noindex or 410: how to decide for products that come back, products that do not, and Ramadan and Eid ranges that return…
Product structured data when your products have no barcode
Merchant listing requirements, selling in SAR, AED and EGP, accurate availability, own-brand products without a GTIN, and review markup within the rules.
Location pages that scale without becoming doorway pages
Where the doorway-page line sits, a branch page template with real unique content, a crawlable store locator, and managing dozens of listings in two…
Why translated sites underperform in Arabic search
What breaks when a brand translates its site into Arabic, how to localise from keywords instead, and the pages that should exist only in…
The WordPress speed fixes that show up in real-user data
Why WordPress sites fail INP, six fixes ranked by impact per hour, the hidden cost of Arabic web fonts, and what is not worth…
Three ways to buy SEO, and who each one fits
What each model really gives you, the costs nobody quotes, what must stay in-house, and which setup fits your team size, including when not…
How to interview an SEO when you are not one
Twenty questions that work even if you know nothing about search, with the answer that should reassure you and the one that should end…
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.