CRO & landing pages
More enquiries and sales from the traffic you already pay for, with clearer pages, quicker forms and tests that show what works.
Is this for you?
A good fit if
- You get good traffic but few enquiries or sales
- Your ad landing pages aren't performing
- Your Arabic pages convert worse than your English ones
Not the right fit if
- You don't have enough traffic to learn from. Fix that first
- You won't change the offer or the page
- You want opinions on design without any data
How I do it.
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Find where people leave
Analytics, session recordings and form data show where visitors drop off.
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Ideas to test
Specific changes in priority order: the message, proof, layout, form and speed.
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Test or launch
A/B tests when there's enough traffic, and careful before-and-after comparisons when there isn't.
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Roll out
What wins gets applied to similar pages and ads.
What you get.
- Conversion audit
- Review of heatmaps and recordings
- Test plan in priority order
- Landing page copy and wireframes
- Test setup and results
- Recommendations for rolling out the winners
The details.
Once you’re paying for traffic, your conversion rate is the cheapest thing you can improve. Going from 1.5% to 3% does the same for revenue as doubling your ad budget, without raising next month’s costs.
It’s also the work that gets skipped most often, because it’s less visible than launching a campaign and harder to take credit for.
What the work covers
- Funnel analysis: where people leave, and what they were trying to do
- Session recordings and heatmaps, studied properly instead of skimmed
- Form analysis: people quitting at a particular field is usually the biggest loss you can fix
- Landing page design and copy for paid campaigns
- Making the page match the ad, which is where most paid traffic gets wasted
- The mobile experience, since most traffic in the region is mobile and most pages are designed on desktop
- Page speed, judged by its effect on sales rather than by a score
- The trust signals each market expects
- Checkout and lead form improvements
- A/B test design, sample size and an honest reading of results
- Arabic landing pages that work properly right-to-left
- What happens after someone converts, including WhatsApp and phone handling
What changes conversions in this region
WhatsApp often beats forms by a lot
Across Egypt and the Gulf, sending people to WhatsApp often converts better than any form, as long as someone replies quickly. Tracking it has to be set up on purpose.
Cash on delivery changes the numbers
Where people expect to pay on delivery, the conversion rate and the delivery success rate are two separate numbers. Improving the first while ignoring the second makes the reports look better than the business is doing.
Right-to-left is about usability, not just code
Mirrored layouts, the order of form fields, how numbers are written and Arabic typography all change how many people finish a form, in ways you can measure.
Each market trusts different things
What reassures a buyer in Riyadh is different from Cairo and Dubai. Local phone numbers, payment options, delivery promises and review formats all carry different weight.
How testing works
Find the problem
Analytics, recordings and form data show where the loss is, before anyone forms an opinion about why.
Write a clear idea
A specific written statement: change X, expect Y to move, because of Z. Vague tests give vague results.
Check the numbers
Work out the sample size before starting. Most tests on small sites can’t reach a reliable result, and knowing that in advance saves running them.
Run the test
One change, run to the agreed sample size, without peeking and stopping early because it looks good.
Decide
Keep the change, drop it, or accept that the result was unclear, which is a normal and common outcome.
Common questions.
How much traffic do I need for A/B tests?
Enough conversions on each version to trust the result. With less traffic, we make bigger, safer changes and compare time periods.
Do you write landing page copy?
Yes, in Arabic and English, written around the doubts buyers have before they act.
Can you build the pages?
Yes, or I brief your developer.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.