Social Media Marketing
Organic social media and content distribution: getting more reach out of the work you've already done.
Latest articles
Social media from the content you have
Small teams rarely have time to make separate content for every platform. The practical answer is to plan one solid piece and cut it into formats that suit each channel, so a single article can feed a few weeks of posts.
Getting eight pieces out of one article walks through that process step by step. If you also run paid social, the paid media articles cover Meta, TikTok and Snapchat ads.
For help planning or running your accounts, see social media marketing.
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