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E-commerce SEO

Category pages, filters, product structured data and products that go out of stock: SEO for online stores on the platforms common in the region.

Latest articles

Salla, Zid, Shopify or WooCommerce: what each lets you control E-commerce SEOOctober 23, 20268 min read

Salla, Zid, Shopify or WooCommerce: what each lets you control

Eight SEO capabilities checked on Salla, Zid, Shopify and WooCommerce in October 2026: URLs, category pages, filters, schema, hreflang and more.

What to do with products that are gone E-commerce SEOOctober 18, 20266 min read

What to do with products that are gone

Keep, redirect, noindex or 410: how to decide for products that come back, products that do not, and Ramadan and Eid ranges that return…

Product structured data when your products have no barcode E-commerce SEOOctober 18, 20266 min read

Product structured data when your products have no barcode

Merchant listing requirements, selling in SAR, AED and EGP, accurate availability, own-brand products without a GTIN, and review markup within the rules.

Category pages are your real money pages E-commerce SEOOctober 14, 20267 min read

Category pages are your real money pages

Category pages win most buying searches and get the least attention. How to build the tree from demand, Arabic names and plurals, and internal…

SEO for online stores

Stores have SEO problems that content sites don't. Filters can create far more URLs than you have products, category pages are usually where the buying searches land but get the least attention, and products go out of stock or come back with the season. The platform you're on, whether that's Shopify, Salla, Zid or WooCommerce, also decides how much of this you can control.

The articles here take those one at a time. Category pages come first, because that's usually where the money is. After that: product structured data when your products have no barcode, what to do with products that are gone, and how filter navigation wastes crawl budget.

For help with your own store, see e-commerce SEO, with separate pages for Shopify and Salla and Zid.

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