SEO company in the UAE

How do people search in the UAE?

Many UAE searches are in English, and the audience is mixed: Arabic speakers search in Arabic too, and Arabic pages often win searches your competitors ignore. Which language leads depends on your buyers, and the keyword research answers that with data. The cities that matter most are Dubai and Abu Dhabi, and many searches there happen on phones. Many searches also come from outside the country, so targeting and content have to account for them. Besides Dubai and Abu Dhabi, I can work with businesses in Sharjah, Al Ain, Ajman, Ras Al Khaimah, Fujairah and Umm Al Quwain. The work is all online.

Sites, platforms and competition

Most businesses here need a bilingual site, and the setup decides whether it works. Each language needs its own URLs, with hreflang set up so English and Arabic pages rank on their own and do not compete with each other. I cover the common mistakes in hreflang for Arabic and English sites.

Service categories in Dubai are crowded. Area pages, a well-kept Google Business Profile and real reviews are what set a business apart in local search. Phones and Maps do much of the work, so calls and WhatsApp clicks need tracking for each location.

AI answers in English already shape the shortlists people make, so GEO is worth starting early here. It builds on solid SEO, and I measure where you stand before changing anything.

What working with me looks like

It starts with an audit of your site, your search data, your ads and your tracking. Then you get a written plan: the few moves worth making, the order, the budget and the numbers that will show whether it works. I stay your single contact. My team of freelance specialists does the work, or I guide your own team and developers through it. If you already work with an agency in Dubai, I can join as a specialist beside it, or work with the brand directly. The work runs online, and I travel only when a project really needs it.

How much does SEO cost in the UAE?

Proposals can be in dirhams or US dollars. Monthly SEO costs between $300 and $4,000, depending on the size and type of the site and how competitive the category is. The range is the same in Egypt, Saudi Arabia and the UAE. Gulf categories tend to be more competitive, so UAE projects more often land toward the higher tiers. The article on what SEO costs in Egypt and Saudi Arabia shows the tiers. Other services, such as ads, websites or analytics, are quoted after the audit.

Which services fit the UAE?

Most businesses need two or three of these done well, not all of them. The audit tells us which, and I will tell you plainly what you can skip.

• Technical SEO: crawling, indexing, site structure and hreflang for two-language sites.
• Arabic SEO: the Arabic half of a bilingual site, written for Arabic readers and not translated.
• Local SEO: Google Business Profile and area pages for Dubai, Abu Dhabi and Sharjah.
• GEO: getting your brand named when buyers ask ChatGPT, Gemini or Perplexity.
• Google Ads: Search, Performance Max and Shopping, with conversion tracking you can trust.
• Website design: English and Arabic layouts designed together, not flipped from one another.