Notes from client work.
Technical SEO, Arabic search, GEO and paid ads in the Gulf and Egypt. Written from real projects, with the data when I have it, and a clear note when I don't.
Latest articles
Why Arabic keyword volumes always come out too low
Spelling variants, the definite article, Franco-Arabic and dialect split one Arabic keyword into many rows. A five-step way to merge them.
Choosing URL slugs for an Arabic site
Percent-encoding, link sharing, clicks and backlink anchors: how to choose a slug style for an Arabic site, by type of site.
Faceted navigation: why your store hides half its pages from Google
The most common technical SEO failure in e-commerce, why crawl budget is the mechanism, and how to fix it without breaking the shopping experience.
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.