Notes from client work.
Technical SEO, Arabic search, GEO and paid ads in the Gulf and Egypt. Written from real projects, with the data when I have it, and a clear note when I don't.
Latest articles
The WordPress speed fixes that show up in real-user data
Why WordPress sites fail INP, six fixes ranked by impact per hour, the hidden cost of Arabic web fonts, and what is not worth…
Three ways to buy SEO, and who each one fits
What each model really gives you, the costs nobody quotes, what must stay in-house, and which setup fits your team size, including when not…
How to interview an SEO when you are not one
Twenty questions that work even if you know nothing about search, with the answer that should reassure you and the one that should end…
An honest map of the Arabic link market
How Arabic links are sold, how to spot a network in ten minutes, what real editorial coverage costs, and what I would never buy.
Topical clusters, built properly
Choosing the boundary, one URL per keyword group, why the pillar publishes second, five linking rules and the timeline, with this site as the…
Deciding the budget split before you optimise the channels
A way to split budget across Google, Meta, TikTok, Snapchat and organic search by market, margin and sales cycle, and how to rebalance on…
The platform Saudi marketers under-use
Why Snapchat reaches far more of Saudi Arabia than the Western stereotype suggests, who you do and do not reach, creative that fits, and…
Writing ads in a language the platforms half-support
Arabic says more per character and then breaks right-to-left display. Practical rules for headlines, numerals, dialect, calls to action and dynamic insertion.
A GA4 event setup you will actually use
Most GA4 setups track everything and answer nothing. Eight events, five parameters, a CRM loop and three reports built around decisions you actually make.
Category pages are your real money pages
Category pages win most buying searches and get the least attention. How to build the tree from demand, Arabic names and plurals, and internal…
Local SEO in a market with few useful directories
Most local SEO advice assumes a directory ecosystem Egypt does not have. How to judge a directory, keep your address consistent, and where the…
One Arabic site, two very different audiences
Where Cairo and Riyadh search for the same thing with different words, how their searches differ, and when one Arabic site should split into…
Your next move.
Tell me where things are now and where you want them to be. I reply within one business day, in Arabic or English. If I'm not the right person for it, I'll say so.